Nura Afia will join the ranks of an easy, breezy, beautiful Covergirl, but unlike past cover models, she is the first hijab-wearing Muslim model.
Afia, 24-year-old Denver native, is no stranger to success. With over 200,000 subscribers on her YouTube channel, she attracts viewers from all over the world on her beauty and fashion tutorials.
Now Afia will have another chance to use her makeup platform as a part of Covergirl’s So Lashy! BlastPro mascara campaign. The campaign will feature ads and a Times Square billboard. The goal of the campaign is to showcase inclusive beauty. Afia is joined by Covergirl’s first male model in the campaign, two African-American women, one Asian-American woman and Latina actress Sofia Vergara.
Is this a good move for Covergirl? Afia thinks so.
“It means that little girls that grew up like me have something to look up to,” Afia said in a CNN interview. “I grew up feeling like hijab would hold me back. It means we’re being represented in a good light for once.”
However, Afia isn’t the only that thinks Covergirl’s move towards equality is a good idea. A simple search on social media of the #LashEquality or #SoLashy reveals just how quickly fans are approving of Covergirl’s new mascara and campaign.
A recent Twitter post by On Air With Ryan Seacrest reads,
— On Air/Ryan Seacrest (@OnAirWithRyan) November 1, 2016
Afia believes being the first hijab-wearing Muslim model for Covergirl will give her a chance to educate people on why she wears a hijab. In an interview with New York Daily News, Afia said she has read ignorant comments on her video concerning her hijab.
“I think people just need to be more educated in why we wear it,” Afia said. “The majority of women who wear it choose to, it’s not oppression.” Afia also believes this will give her a chance to bring positive media towards Muslims, rather than negative.
Watch out, this Covergirl is radiating beauty from the inside out!