Amazon Reinvents the Grocery Store with Amazon Go

This new category of grocery store is set to open in early 2017

Amazon is currently continuing its streak of bringing groundbreaking technology to its consumers. Imagine: You are at your local grocery store. You have a cart full of items, a screaming toddler in tow, and a 15-minute line to wait in. Doesn’t sound too off-base, does it? This all-too-common scenario was, curiously, the inspiration for the company’s most recent launch, Amazon Go.

Amazon Go is a grocery store, of sorts, where you can go and purchase all of your essential fresh food items that you may need for your week. The element that sets it apart is something that Amazon has based its brand off of— convenience. The company has come up with a way to eliminate check-out lines altogether, using some impressive proprietary technology.

Here’s how the store works, simply tap your cell phone on the turnstile at the entrance of the store—this will allow you access to the grocery. Then, just do your shopping as normal; pick items up, put them back—shop any way you want. Amazon’s “Just Walk Out Technology” is able to sense exactly what you take from the store. Once out, your virtual cart will automatically be loaded through the special app with the items that you purchased at the Amazon Go location.

So, how does this “Just Walk Out Technology” work? A statement from Amazon via their company website describes all of the advanced technological factors that went into creating this one-of-a-kind store:

Our checkout-free shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning. Our Just Walk Out technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart.

At this time, Amazon is focused on interrupting the “ready-to-eat” meal market—something that it has not been able to cash in on as of yet. According to its company website, the specialty store will primarily feature ready-made items made by both on site chefs, as well as local vendors.

grocery items commonly seen in Amazon Go store

Source: Flickr

The store opening will also introduce another new service called Amazon Meal Kits. These kits give customers pre-packaged ingredients that allow them to prepare their very own meal for two in under 30 minutes or less.

Currently, the company is set to open their first test store location to the public in Downtown Seattle, Washington, where Amazon is headquartered, sometime early next year.