Nike Goes Back to the Future With Self-Lacing Shoes

Fans of the hit Back to the Future series will no doubt remember the self-lacing Nikes that Marty McFly wore in Back to the Future, Part 2.  Now these super-slick kicks are obtainable by philanthropists worldwide. Nike has been working on developing the shoes, named the Nike Mag, since 2011 and teased thesneakers in 2015.  The shoe giant has announced that it is partnering with the Michael J. Fox Foundation to raffle away 89 pairs of the legendary sneakers.


Anyone interested in winning a pair of the shoes can click here and purchase raffle tickers at $10 per ticket.  All of the proceeds will go to the Michael J. Fox Foundation and people are able to purchase as many tickets as they would like.

The number of shoes is limited, but so are the sizing options for winners to choose from.  They come in men’s sizes 7, 9, 11 and 13.

The shoes are famous for their self-lacing technology, high-top look and light-up heels.

Those that wish to wish to take a shot at winning a pair of these shoes can do so by purchasing an unlimited number of tickets.

More Nike Self-Tying Shoes Coming

The self-lacing technology on these shoes will not be limited to the Nike Mag alone, as Nike will use the technology in the HyperAdapt 1.0 sneakers set to release later this year.

It seems that Nike will implement the technology to more of their shoes as the technology progresses and depending on consumer acceptance.  A world where athletes no longer have to tie their shoes is very near.

As always, Nike will advertise the shoes as ideal for top-of-the-line athletes. Many will buy based on the brand name alone.  However, many consumers that usually stay away from the brand may be tempted to buy in to the shoes based on the new technology alone.

Michael J. Fox is pumped about the raffle and excited as always to be working with Nike.  The proceeds that go to the foundation will be used for research of Parkinson’s disease, the condition that Michael J. Fox currently suffers from.